Branding, PR & On-Demand Marketing for M&E, HVAC and FM Business
Stop! Yes Really! Stop and think about your Business before embarking upon a Marketing campaign that will get you little or no results. Probably the best advice we can give to any M&E Business is to research what your customers are actually looking for rather than something you think will be great.
So before starting, why not check out where your website ranks for your keywords, and what you can do about it.
Click on the picture below and find out more.
After all when you think about it, how many people are searching for underwater LED lamps?. Pretty small I wager. Google’s own Keyword tool is a great starting place and allows you to get actual results for what your customers are searching for. So if you provide Lift Repairs in Walsall then you should check out how many searches are being performed and the keyword tool will tell you what else is also being searched for.
However the most competitive keywords are the hardest ones to get ranked for. So the answer is to use what called long-tail keywords which are much less competitive. i.e. Waterproof LED lamp suppliers Nottingham
If you are a specialist M&E, HVAC or Building Services Business – then this site is aimed directly at getting you new Business – simple as that!
We work with Construction specialists, M&E Equipment Manufacturers, HVAC contractors and other professionals involved with the construction and maintenance of Commercial buildings – to help them Build their Brands, Gain Valuable PR in Trade Publications and ultimately win more business.
As specialists you are highly skilled at what you do – but are not sure how to Build your Business brand and are often uncomfortable in selling situations.
The truth is that few Manufactures, Distributors or Contractors set-up in Business because they like to sell or want to focus on marketing. As a result, their business development capabilities are often seriously underdeveloped. And without those skills they struggle to attract the quantity or quality of clients they need to have a prosperous and fulfilling business.
You’ve worked hard to start your business and keep it running. Now it’s time to really stand your Business apart from the competition by improving your online marketing efforts. We can help you secure TOP placement on Google for the majority of the Mechanical, Electrical, FM and HVAC related keywords in your area, as well as manage your overall online presence. However, we only work with ONE company type in each sector, so call us on 01252 413596 before your competition does.
Do any of these scenarios sound like your situation?
“I’ve been in business for years and grown successfully through word of mouth and referrals. But now things are getting tougher and new business is drying up. I don’t know what other methods to use to find new clients”.
“I’ve met a lot of people through networking and other events – and I’ve had a lot of interesting follow-up meetings. But I just can’t seem to convert these contacts and meetings into real opportunities. I need a more effective approach for sales meetings and pitching for business”.
“I’ve just set up my Business but I’m not sure which clients to focus on or what services to promote. I’m confident I can get sales once I’m face-to-face with a potential client – but I just don’t know how to get in front of the right people“.
“It feels like my business is on a Roller Coaster. We’re doing great one month – in fact we struggle to fulfil some contracts. But then the next month our pipeline is dry. I need to find a way of smoothing out all the peaks and troughs in our business”.
“We’ve been doing great work with our clients for years – but don’t get many referrals. I know I should be getting more repeat business and more referrals – but I just don’t know how to make it work”.
“I feel really uncomfortable selling and promoting myself and my firm. I don’t know what to say when I meet prospects and I just don’t want to become one of those awful pushy salespeople. I don’t like asking for Business and am probably losing out”.
“We seem to be losing out with our bigger clients. The way they buy seems so much more complex nowadays and we don’t seem to be getting the opportunities while our competitors seem to have access to all the right people”.
We work with our clients to address these and similar challenges. We help them get comfortable and competent at marketing and selling their professional services – allowing them to grow their practices and build fulfilling careers.
We like to work with Businesses and organisations who really want to make a difference for their clients and in their profession. They need to be committed to improving, and to working collaboratively in partnership to develop solutions and plans tailored exactly to their needs. They need to be prepared to work hard – but to have fun doing so!
Although we are based in the South East of England and do a lot of work in Greater London, Hampshire, Berkshire, Thames Valley, Bucks, Herts, Beds, Essex, Surrey, Sussex, & Kent, I have many clients across the UK and a number of Building Services clients who I work with by phone/Skype.
If you feel you might fit this profile, and you think we may be able to help you with some of the challenges you’re facing, then why not contact us for an informal discussion. There’s no commitment, and we won’t try to push you into a sale – we’ll just discuss your situation to see if working together might be a good fit.
You can call us on 01252 413596 or you can call me on 07894 204666.
Alternatively, you can contact me via the website Contact Form.