Many of our specialist M&E/Facilities Contractors tell us that they are just too busy and they don’t have the time or ability implement their own marketing. In fact it can be highly frustrating and confusing with all the various marketing systems that have to be factored in to the mix.
You started your business because you are good at what you do, not because you’re a web marketing expert. So, if you need a complete ‘done for you’ marketing service, then the details of the options we offer are detailed below:
Is this your typical day as a busy M&E contractor?
Your Customer is at least an hour away from home and you have to be on site at 7.30-8am latest so that means leaving home at 6.30am. Then you are on-site probably until 4.30-5pm doing what you do best – whether that’s installing, servicing, repairing or supervising your team. Then you need to get back to the office to do admin, quotes, order materials etc. so that’s virtually the evening gone too. Put simply a long day and you have to do that for the rest of the week too!
So how are you supposed to fit in Marketing & Sales too?
We understand that every contractor wants to grow their Business but just don’t have the time or perhaps any interest in doing Sales and Marketing for themselves – in fact for many it can be quite daunting and alien and just don’t do it because the thought of interacting with complete strangers is totally off putting. I understand what its like because I’ve lived and breathed that every working day for nearly 30 years and the way we do Business now is totally different to how we used to market.
Sales people are an expensive commodity and of course can provide you with access to new opportunities, but if you are a small contractor taking on and managing a direct sales person could easily cost you £100K by the time you have taken Salary, Commission, NI, Car, Pension etc into account.
The days of cold calling are dead and buried – nobody does that now as your customers employ professional gatekeepers to stop you getting through to your potential clients. The marketing world has changed, now all of a sudden you have to know and understand Facebook, Linkedin, Twitter, Email Marketing, Blog Posts, Webinars, Seminars, Content writing, developing new contacts, PR etc. etc.
So how do you grow your Business and get all of these marketing actions completed every month?
You let us do it for you through one of our Fully Managed Marketing programmes.
We provide you with 4 alternatives and you can easily choose the one that suits you and your budget best.