Did you know that 1 in 3 online searches are from people looking just in their local area for M&E, HVAC or FM products and services ? If your business website doesn’t show up in these local search results, you are missing out on a steady flow of potential customers.
So How much should you pay for SEO? Sorry, but I can’t help unless you give me more Information! Thats probably not the answer you were expecting, but its a fact of life. It’s almost impossible to answer because there are so many variables that can determine the amount of work involved.
There’s a misconception that search engine traffic is free. But is it really free? Is it possible to invest zero time and money and still expect traffic from the initial work you did on your website when it was built?
Obviously not. Just because you’ve got a great looking website doesn’t mean you’re going to rank high enough in Google to drive any valuable traffic. This article is designed to help you as an SEO Pricing guide and to give you a rough indication of SEO cost for small business.
The No 1 factor that will determine how much local SEO will cost.
That No 1 factor are your competitors.
If you’re in a more competitive industry – such as Local Electricians, then unfortunately, you’ll have to invest more in your SEO. You’ll have to work harder to create a more relevant webpage i.e. Electricians Leicester and to build up your domain authority (e.g. build more links) than others in a less competitive industry.
In other words, to rank as high as possible you just need to outperform your competition. You should start by analysing your competitors websites that are ranking high in Google for your ideal target keywords. i.e. Lighting installations Leicester.
An easy and fast tool to complete this competitor analysis is Moz’s Open Site Explorer. Then simply copy/paste your competitor domains into the tool. You’ll immediately see your competitors domain authority score and their total number of backlinks. The higher the authority score and the more backlinks your competitors have, the more you’ll have to invest in Local SEO to outrank them.
Do You Have Several Offices ?
With local SEO, the number of offices you have will also make a difference in how much you need to invest. This is pretty easy to do. Ranking local listings for each of your locations on (Google My Business, Bing Local, Yahoo Local) requires more effort than ranking just one. But it’s important its done otherwise you will compromise that location.
At each additional office you have to develop additional local citations. Citations are mentions of your name, address, and phone number on an external website such as Directories like Yell, Thomson Local etc. All the Search engines need to confirm your business contact information – and therefore each office information is accurate and up-to-date and they do this by reviewing all the citations on different websites. If all your information is correct, then you have a better chance of ranking on the first page.
Do You Have Multiple M&E Products or Services?
The third factor to consider is how many products or services you’re trying to promote via SEO. Again, this is pretty easy to do. As a minimum, you should be building separate webpages for each of the individual products or services you’re offering.
Take note that each additional product or service will come with competitors already ranking high in Google. So make sure you analyze the your competitors websites using Open Site Explorer before starting the SEO process.
No One-Size-Fits-All Solution
I hope at this point it’s obvious that there isn’t a one-size-fits-all solution for SEO. Standard Bronze, Silver or Gold type packages are just too limiting. That’s why if you’ve done your research, then you will have seen the range in fees is quite wide.
For M&E businesses that are in less competitive sectors, with one office, targeting just one product or service, the investment could be £400 to £600 per month. For businesses in more competitive industries, targeting multiple offices and multiple products and services, the investment could be £1,200 or more per month. It just depends on your individual situation.
Local SEO: A Marketing strategy for local M&E businesses
If you are a local Electrical, Plumbing or HVAC business, trying to break-in to a local marketplace, you will know it’s hard work getting your name out there and building a reputation.
However, did you know that Local Businesses are searching locally for your M&E or HVAC products or services online? Google have recently made big advances in customising their results to give the best results for local businesses.
- 85% of consumers search for local businesses online.
- Every second, there is an average of 1.3 million Google searches on a mobile device, with an average of 2.3 million searches (per second) in total overall across all platforms.
- 73% of mobile searches trigger additional actions and a massive 28% of all local mobile searches result in a conversation.
You should take full advantage of Local searches in your Local area
We’ve developed a unique Local SEO service that is designed specifically to take full advantage of Google’s local search enquiries for Businesses searching for M&E, HVAC and Facilities Services. This makes sure your business receives the majority of hot enquires from potential local customers wanting to contact you directly for more information about your local M&E business and the services you offer.
Not only have we developed this unique service, it is also completely measurable in terms of leads generated. Each phone call and enquiry is tracked through our in-house software which means you can measure the impact of your budget.
These types of localised enquiries are statistically proven to be more ‘trusted’ by a potential customer. Plus, they deliver real, measurable results, at a speed not seen with national campaigns. Many of our clients get over 5 new enquiries per month using this technique alone.
Thinking ‘local’ is vital for any M&E, HVAC or Service business wanting to improve its online presence. Why is it so vital? Well, simply because it’s becoming an increasingly important ranking factor for businesses.
According to research by HubSpot nearly half of all Google searches are local ones: what’s more, over half of the local searches are conducted via a smartphone result in an enquiry or purchase.
If you’re a Local M&E or HVAC business looking to improve online visibility, there are numerous channels you can turn to for help and inspiration. However, few will tell you what mistakes you need to avoid.
Here are 3 factors that you need to review, as they might be undermining your current local SEO efforts.
Not Providing full, accurate and consistent details about your business location.
As stated earlier, when any potential customer searches for local Building Services Or M&E Businesses, they naturally expect to find the name, address and contact number (NAP) details of any local company who wants their business. If your customers don’t know where to find you, then you’ll lose sales. Amazingly in most instances this information is not always available or provided by Businesses.
Also, this NAP information is not only important to customers; it’s also important to Google as it uses that information to rank businesses in its local search results. Google and other search engines cross-check NAP information across the web.
Not claiming a Google My Business Page
If your business wants to rank well in local SEO, then it will need a Google My Business Page. Why is it so important? Well, studies by Moz have shown that the My Business signal is one of the most important local ranking factors. If you’ve not yet set up a My Business Page, then our advice is to get on with it! If you want to see how to do it. Follow this link
Not getting Customer Reviews
As a Local M&E business your biggest advocates are your current and past satisfied customers. If they’re happy with the service you’ve provided and/or the products you’ve supplied, then you should have a system to let them tell others about. You should share their opinions and reviews and let them tell other potential customers how good you are and how you can be trusted to look after them.
Not seeking or asking for reviews of the services provided by your M&E business can make a big impact and if you don’t have any then it can undermine the local search results, especially as they are considered valuable by Google in the rankings. So, ask your customers for good reviews, even offer incentives if people are not immediately forthcoming. There are some great automated Review services (Insert Section about Nearby Now).
Ignoring Local negative ranking factors
Your local search ranking can suffer by several different local negative ranking factors, so it is important these problems are addressed. What negative factors are we talking about? Listing your business in an incorrect Google My Business category, having an incorrect address or phone number, or an inconsistent display across the web with your contact information, i.e. a PO box rather than a physical address, Mobile Phone No instead of a landline, having negative Google My Business reviews and having an infected website. All of these factors can have a detrimental effect on local search rankings, so these issues should never be ignored.
As a local M&E business, this may be the only money you have to spend in order for you run your business profitably and achieve all your business goals.
Want Help with Local SEO?
So back to the original Question of How much should you pay for SEO?, and to summarise what you should be doing, we suggest a free initial consultation to discuss any issues you may be having. 01252 413596 or email