A typical Plumbing Contractors Website Title Tag will say something like Jones Plumbing Services
Whereas a well optimised Title Tag should say:
Derby Plumber | Jones Plumbing Services | Derby Emergency Plumber as it clearly tells the search engine what the page is about.
Step 3 – Getting Inbound Links
Once the additional pages have been added as detailed above, then basically the “on-page” SEO work is complete, then the next step is getting inbound links – known as “off-page”. Everything that has done up to this point is laying out the basic ground work, you have to then get the pages into a logical order for the search engines to even consider your website as viable to your webpages onto their search results.
However, what will make the most difference to where the search engines place you, is the number of RELEVANT QUALITY inbound links – Links from external relevant websites to those new pages that you have created that will to determine your web position placement. When combined with good quality content and keywords that is also relevant to the user then you could see some dramatic results and quickly too.
Only 30% of SEO is “On-Page”
Vitally 70% is “Off-Page” External “Link Building”
The only way to get your Plumbing website to rank above your competitors is by having more quality and relevant “inbound” links to your site.
Follow the suggestions below to increase the number of inbound links to your site.
Association Links – Make sure that you have a link to your website from any trade associations that you belong to (i.e. APHC, Gas Safe, Refcom, NICEIC, CIPHE, Chamber of Commerce, networking groups, etc.)
Directory Listings – aka Citations. Get your website listed on as many directories sites as possible (Yell, Thomweb, Yahoo Local Directory, Yelp.com, etc.) N.B. Click on the link for a full list of UK directories that you should register with.
Create interesting content and articles about your industry. This is probably the best and most reliable source of inbound links. If you can write an in interesting article about i.e. “Choosing the best type Hot Water system,” load it up as a new page on your website, and send it out to loads of article directory sites, then each one will then include a relevant link back to that specific page on your website.
If you bulk up your website by adding these new pages for all of your services as detailed above, then optimise the new webpages using SEO best practices and then follow our process for gaining inbound links to those pages and new sub-pages, you will start to dominate the search engines for the plumbing related keywords in your area.
If you would prefer for us to manage this process for you, give us a call on 0844 884 2370. We can help get you high placement on Google for a majority of the plumbing related keywords in your area. However, we only work with ONE plumbing company in each town. Make sure it’s your company we work with rather than your competitors.