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Email Marketing

Marketing Cock-Up’s


I am constantly amazed at the amount of marketing cock-up’s that M&E, HVAC and FM equipment suppliers, Manufacturers and Contractors make in their outbound marketing. What’s surprising is they scratch their heads and ask themselves why they aren’t getting any responses for their efforts.

Here is a long list of common mistakes I see in contractors e-mail and […]

By |October 18th, 2016|Email Marketing|0 Comments

Not Answering Emails

Of all the mistakes we see made by M&E Businesses, by far the biggest is not answering emails sent to businesses using their web site “contact us” or enquiry forms.

Only last week we were contacted by a new potential client who said that there was something wrong with their web site as nobody was filling […]

By |January 28th, 2016|Email Marketing|0 Comments

Get More Email Subscribers

How to Get More Email Subscribers: Effective Email Database Building Techniques

Have you ever tried building an Email Database? If so, you’ll know that it’s difficult, because an email address is a vital part of that and it’s often the hardest to get. That means that once you get it, it’s a great connection with your […]

By |January 27th, 2016|Email Marketing|0 Comments

Why no one replies to cold outbound emails

This is how you should think “the emails should be simple to understand, and easy to reply to”
We’ve seen hundreds of cold intro/sales emails sent out, from all types and sizes of companies, from tiny start-ups to multi-million monsters.
It doesn’t matter whether you’re writing “direct” – straight to a senior decision maker or asking for […]

By |January 27th, 2016|Email Marketing|0 Comments

Stop People from Reading your Emails

A lot of focus gets put into the Email Subject Lines.
After all, if no one opens your email based on what it says, then no one is going to take action or buy from you, and that is guaranteed to stop people from reading your emails
However once they’ve opened it, if they then don’t read […]

By |January 27th, 2016|Email Marketing|0 Comments
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