We are not Surprised!
While ‘inbound’ marketing has been all the rage, and many young inexperienced marketers think sales & outbound sales are irrelevant…
the reality is that my research fits with my own experience, – while inbound and many other kinds of effective lead generation methods are important, and complementary – outbound prospecting is the best way for B2B companies to immediately add pipeline and therefore drive growth. If you’re a B2B company that has recently launched your business, and you’re NOT doing outbound prospecting yet, then you need to ask yourself why not, as it is the most effective lead generation that you can use?
The graphic below clearly shows what you should be doing.