Search Engine Optimisation (SEO) is all about improving a websites ranking – or position on the natural (non-paid) listings on Google. Google looks at a number of factors when it decides where to rank a site both on your website and externally.

Backlinko have developed this useful infographic which shows a complete list of all the important the on-site and off-site factors Google uses to rank a website.

If you want to improve your position it is vital that you take all of Google’s complete list of ranking factors into account and get your SEO company to provide you with monthly performance data vs these factors.


googles-200-ranking-factors a complete list